Renewal, Redefined. Radiance, Within Reach
Inspired by London laboratory formulations, redefining radiance through collagen science — made accessible
for everyone.
Brand Story
The Insight
Why should visible skincare results only belong to those willing to pay counter prices? Science-backed products often
carry a multiple-times markup, while affordable ones settle for vague promises. LUMIRA began with the belief these two
shouldn't be a trade-off — results can be seen, and prices can be reached.
The Name
“LUMIRA” combines “Lumen/Lumière” (light) with “Mira,” a root carrying wonder and gaze — meaning “a light
worth looking at.” Every product should show a change you can see in the mirror, not one you're simply told about — the
thinking behind “Renewal, Redefined. Radiance, Within Reach.”
The Emblem
An abstract golden mountain silhouette echoing the letter “M” — symbolising layered lift and renewal. Paired with a
serif wordmark and “BY MINS LONDON,” it conveys London-inspired formulation and European minimalist aesthetics,
while production takes place in Guangzhou's precision manufacturing base.
The Promise
From collagen, peptide, and hyaluronic acid formulation, to embossed spot-UV silver packaging, to NPRA compliance —
every step answers one question: how to bring the sense of value once reserved for premium counters to everyday
consumers at a fair price. Accessible to everyone, affordable for everyone.
Positioning
London lab-inspired collagen anti-ageing skincare, delivering perceivable “renewal” results at a price
everyone can afford.
Core Value Pillars
Visible Results
The before-and-after difference is at the heart of our product design — not just a marketing claim made after the fact.
Science-Backed
Formulated with ingredients such as collagen, peptides, and hyaluronic acid, carefully selected to address lifting, firming, and plumping needs.
Regulatory Trust
Our full product range is registered with Malaysia’s NPRA as notified cosmetic products, giving customers greater confidence and peace of mind.
Craftsmanship
From embossed details and UV finishing to premium silver card packaging, quality and attention to detail are built into every touchpoint.
Accessible for All
Efficient, large-scale manufacturing helps keep costs competitive, making premium skincare accessible to a wider range of consumers.
